Etch A Sketch? How many stocks, like Ohio Art, are affected by media banter? I wonder…

You may or may not know that sales for the toy, Etch A Sketch skyrocketed 1500% a couple of weeks ago. You may or may not know that Ohio Art, the company that owns the toy doubled in value. You may or may not know about the political gaffe from Romney’s campaign strategist, who made a reference to Etch A Sketch when asked how Romney’s politics might change after he receives the Republican nomination.

While the campaign and political arena may be interesting, I am most drawn to the mystery of the market and volatility that can create havoc for investors.  Media blurts, nature’s wind, seasonal changes, global uproars and economic emotions are all examples of uncertainty that directly affect the ups and downs of the market and the risk measure of your investments. Research analysts may try, but they can’t discern any of the uncertainties above that regularly affect market values. Be intentional about your investing. Connect your financial resources with life pursuits that deeply matter to you. Then, when someone says something stupid in the media, the change to your portfolio will affect you like a raindrop in the ocean.

Are you aware of the affect uncertainties have on your financial posture?  How do you react to market uncertainties and erroneous situations that directly impact you? Do you experience a raindrop in the ocean or a flood in the bath?